This was an open brief which was to design whatever you wanted to do as this was intended as a final development project at
the end of the National Diploma Graphic Design Course. It was decided to brand a company dedicated on the dangers and awareness of drink driving of young people. For this campaign, the task was to produce a selection of applications for young people who have recently passed thier driving test but think it is a chance to celebrate the joy by going for a few pints but not realising the consequences they are getting themselves into by drink driving.

The campaign was designed with an illustrative style containing two smashed vehicles, it was to express the importance of
what could happen when drinking and getting behind the wheel. The brown bubbles are expressed as a journey of the person intoxicated which then inevitably leads to the crash. The style is bold using vibrant colours to express impact and emergency.
A creative set of designs were made for this campaign making a manual, tax discs, advertisment, pub coasters and a one minute advertising sequence.