Volunteering for the D&AD Project, a series of briefs were available to choose from. Out of the selection, HP workstation
was the most interesting brief to choose from. The idea was to promote the HP workstation product used by a variety of 3D designers and creatives in animation companies and design establishments. Creating a series of scamp ideas that were outside the box and clever using ambient media and advertising, these ideas were then brought forward to the final stages.

This was one of the advertising posters that was chosen which involved using photography and art direction. A HND photography student and a fellow collegue was used to create the ad. Several photos were made in the posture the model made that was needed for the advertisement to work. Once the shots were made, at least eight photos were brought down and then to one final photo which is used in the advertising campaign. The advert is produced to promote the imagination of the creative using the machine and designing compelling artwork with it. The advert symbolises the idea of how the designer is the creater of his/her own world by using a variety of techniques to make the final outcome happen where everything is at their fingertips. This was then involved at the D&AD Awards.