This was an early project based on playing with pictionary and given a selection of words to choose from to develop a new brand. The word that was finally chosen was solo which suggests on your own, individuality or single. The brand that was created was a new retail brand which was to be launched called Solo Music. A selection of applications were produced for the branding creating adverts, flyers, apparel and a website.

The branding is quite distinctive where it symbolises the crest of a singer and the audience around them with the mic in the centre. This is specialised for the general target audience of people aged 15 to 60 with a range of music, DVDs and games to choose from.